Auteur/autrice : thierry@epsimoai.com

Introduction In 2025, Revenue Operations (RevOps) has emerged as a game-changing framework, revolutionizing the way businesses harmonize their marketing, sales, and customer success functions to maximize revenue growth throughout the entire customer lifecycle. By dismantling traditional departmental silos, RevOps fosters a cohesive operational model that enhances conversion rates, accelerates sales...

A Comprehensive Guide to Driving Engagement and Conversions In the rapidly evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance customer engagement, improve personalization, and drive conversions. One such transformative approach is trigger marketing, a data-driven technique that leverages predefined events or customer behaviors to deliver...

Table des matières 1. L’IA et les agences digitales : où en est-on en 2025 ? 2. Comment l’IA redéfinit les business models des agences digitales 3. Les nouvelles offres impulsées par l’IA 4. Typologie des agences selon leur maturité IA 5. Projections à 3 ans (2028) : Comment les...

Depuis plusieurs années, l'intelligence artificielle (IA) s'impose comme un moteur de transformation incontournable, réécrivant les règles du marketing et de la gestion d'entreprise. Dans un monde où le digital se doit d'être omniprésent et l'innovation, constante, l'introduction de l'IA dans divers secteurs représente non seulement un changement de paradigme technologique,...

Artificial Intelligence (AI) is revolutionizing the insurance industry, driving significant advancements in operational efficiency, customer experience, and decision-making processes. From underwriting to claims processing, AI-powered tools are enabling insurers to analyze vast datasets, identify patterns, and make faster, more accurate decisions. For instance, AI models can streamline underwriting by assessing...

Introduction Les SDR (Sales Development Representatives) sont souvent en première ligne pour générer des opportunités commerciales. Leur rôle est essentiel, mais aussi chronophage. Prise de contact, enrichissement de données, qualification des leads, relances… autant de tâches répétitives qui peuvent rapidement les submerger et freiner leur efficacité. Et si vous pouviez...

Outbound marketing remains a cornerstone of lead generation and customer acquisition strategies in 2025, leveraging channels such as email marketing, social media outreach, and cold calling. Despite the rise of inbound marketing, outbound approaches continue to deliver measurable results when executed with precision and supported by data-driven insights. This report...

The marketing industry is undergoing a seismic shift, driven by the rapid adoption of Artificial Intelligence (AI). As of 2025, AI has become a cornerstone of marketing strategies, enabling agencies to redefine their operations, enhance customer engagement, and deliver unparalleled results. This transformation is not merely an evolution but a...

In our actual digital marketing landscape, LinkedIn has emerged as a pivotal platform for businesses aiming to enhance customer acquisition through personalized campaigns. With over 900 million members worldwide as of 2024, LinkedIn offers an unparalleled opportunity for businesses to connect with a highly targeted professional audience. Its robust data...