Auteur/autrice : thierry@epsimoai.com

Artificial Intelligence (AI) is revolutionizing the insurance industry, driving significant advancements in operational efficiency, customer experience, and decision-making processes. From underwriting to claims processing, AI-powered tools are enabling insurers to analyze vast datasets, identify patterns, and make faster, more accurate decisions. For instance, AI models can streamline underwriting by assessing...

Introduction Les SDR (Sales Development Representatives) sont souvent en première ligne pour générer des opportunités commerciales. Leur rôle est essentiel, mais aussi chronophage. Prise de contact, enrichissement de données, qualification des leads, relances… autant de tâches répétitives qui peuvent rapidement les submerger et freiner leur efficacité. Et si vous pouviez...

Outbound marketing remains a cornerstone of lead generation and customer acquisition strategies in 2025, leveraging channels such as email marketing, social media outreach, and cold calling. Despite the rise of inbound marketing, outbound approaches continue to deliver measurable results when executed with precision and supported by data-driven insights. This report...

The marketing industry is undergoing a seismic shift, driven by the rapid adoption of Artificial Intelligence (AI). As of 2025, AI has become a cornerstone of marketing strategies, enabling agencies to redefine their operations, enhance customer engagement, and deliver unparalleled results. This transformation is not merely an evolution but a...

In our actual digital marketing landscape, LinkedIn has emerged as a pivotal platform for businesses aiming to enhance customer acquisition through personalized campaigns. With over 900 million members worldwide as of 2024, LinkedIn offers an unparalleled opportunity for businesses to connect with a highly targeted professional audience. Its robust data...

Cold emailing continues to be a cornerstone strategy for customer acquisition in 2025, offering businesses a scalable and cost-effective way to generate leads, nurture prospects, and drive conversions. With advancements in technology and evolving consumer expectations, the landscape of cold email outreach has undergone significant transformation. To remain competitive, marketers...

IntroductionArtificial intelligence (AI) is revolutionizing the marketing agency landscape, compelling agencies to evolve their services and operations in profound and significant ways. What started as a trend has now become a fundamental transformation in how agencies create, target, and deliver value to clients in a rapidly changing environment. This report...

Revolutionizing Marketing: How AI is Driving Efficiency for CMOs in a Competitive Landscape The Role of AI in Enhancing Marketing Efficiency In today's rapidly evolving digital marketing landscape, the pressure on Chief Marketing Officers (CMOs) to deliver innovative strategies and measurable results has never been greater. With an overwhelming influx...

Introduction In today’s competitive business landscape, a well-structured marketing plan is indispensable for achieving organizational goals and driving sustainable growth. A marketing plan serves as a strategic roadmap that outlines how a business will reach its target audience, promote its products or services, and achieve measurable results. Whether you are...

Blog Post Title: "Harnessing AI for Marketing Excellence: A CMO's Guide to Efficiency and Personalization" 🌟 Introduction In today’s rapidly evolving business landscape, the role of the Chief Marketing Officer (CMO) has become increasingly complex and multifaceted. CMOs are tasked with not only driving brand awareness and engagement but also...