Auteur/autrice : thierry@epsimoai.com

A Comprehensive Guide for Effective Prospecting Cold outreach remains a cornerstone of B2B sales and lead generation strategies in 2026, offering businesses a proactive way to connect with potential clients. Despite evolving buyer behaviors and increasing digital noise, cold outreach continues to deliver results when executed thoughtfully and strategically. However,...

Si vos KPIs de prospection se sont effondrés du jour au lendemain, ou si votre compte affiche soudainement l'avertissement « temporairement restreint », vous ne subissez pas une simple anomalie passagère. 1. Introduction : Le choc d'avril 2026 En avril 2026, LinkedIn a opéré une refonte systémique de ses algorithmes...

How to engage prospects In the ever-evolving landscape of sales and marketing, engaging prospects effectively has become a non‑negotiable pillar of business success in 2025. Buyers are better informed, more distracted, and more selective than ever. They research extensively before speaking to sales, compare multiple vendors in parallel, and expect...

Title: The Ultimate Guide to Account-Based Marketing (ABM) for B2B Growth 1. Introduction to Account-Based Marketing 1.1 What is Account-Based Marketing? Account-Based Marketing (ABM) is a B2B growth strategy that focuses your marketing and sales resources on a clearly defined set of high-value accounts, and then uses personalized campaigns designed...

A Comprehensive Guide Introduction In the fast-evolving landscape of digital marketing and sales, lead scoring has emerged as a critical process for prioritizing and converting prospects. Traditionally, lead scoring systems relied on static demographic data and basic behavioral indicators, such as website visits or email engagement. However, as buyers increasingly...

AI Agents Artificial intelligence is rapidly transforming numerous industries, and sales is no exception. The integration of AI isn’t about replacing sales professionals; it’s about augmenting their capabilities and streamlining processes to achieve greater efficiency and effectiveness. At the forefront of this revolution are AI agents – sophisticated software programs...

Introduction In 2025, Revenue Operations (RevOps) has emerged as a game-changing framework, revolutionizing the way businesses harmonize their marketing, sales, and customer success functions to maximize revenue growth throughout the entire customer lifecycle. By dismantling traditional departmental silos, RevOps fosters a cohesive operational model that enhances conversion rates, accelerates sales...

A Comprehensive Guide to Driving Engagement and Conversions In the rapidly evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance customer engagement, improve personalization, and drive conversions. One such transformative approach is trigger marketing, a data-driven technique that leverages predefined events or customer behaviors to deliver...

Table des matières 1. L’IA et les agences digitales : où en est-on en 2025 ? 2. Comment l’IA redéfinit les business models des agences digitales 3. Les nouvelles offres impulsées par l’IA 4. Typologie des agences selon leur maturité IA 5. Projections à 3 ans (2028) : Comment les...