How to engage prospects In the ever-evolving landscape of sales and marketing, engaging prospects effectively has become a non‑negotiable pillar of business success in 2025. Buyers are better informed, more distracted, and more selective than ever. They research extensively before speaking to sales, compare multiple vendors in parallel, and expect...
Account Based Marketing
Title: The Ultimate Guide to Account-Based Marketing (ABM) for B2B Growth 1. Introduction to Account-Based Marketing 1.1 What is Account-Based Marketing? Account-Based Marketing (ABM) is a B2B growth strategy that focuses your marketing and sales resources on a clearly defined set of high-value accounts, and then uses personalized campaigns designed...
Lead Scoring Using Social Listening
A Comprehensive Guide Introduction In the fast-evolving landscape of digital marketing and sales, lead scoring has emerged as a critical process for prioritizing and converting prospects. Traditionally, lead scoring systems relied on static demographic data and basic behavioral indicators, such as website visits or email engagement. However, as buyers increasingly...
AI and Sales
AI Agents Artificial intelligence is rapidly transforming numerous industries, and sales is no exception. The integration of AI isn’t about replacing sales professionals; it’s about augmenting their capabilities and streamlining processes to achieve greater efficiency and effectiveness. At the forefront of this revolution are AI agents – sophisticated software programs...
The Strategic Evolution of Revenue Operations (RevOps) in 2025
Introduction In 2025, Revenue Operations (RevOps) has emerged as a game-changing framework, revolutionizing the way businesses harmonize their marketing, sales, and customer success functions to maximize revenue growth throughout the entire customer lifecycle. By dismantling traditional departmental silos, RevOps fosters a cohesive operational model that enhances conversion rates, accelerates sales...
Demo Epsimo AI 4 Juin 2025 11:00
Retrouvez nous pour nos demos Epsimo AI: Epsimo AI demo SlotMercredi, 4 juin · De 11:00 à 12:00Fuseau horaire : Europe/ParisInformations de connexion Google MeetLien de l'appel vidéo : https://meet.google.com/kyc-soem-sqxOu composez le : (FR) +33 1 87 40 13 84 CODE : 953 778 601#Plus de numéros de téléphone : https://tel.meet/kyc-soem-sqx?pin=6287097115612
Trigger Marketing
A Comprehensive Guide to Driving Engagement and Conversions In the rapidly evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance customer engagement, improve personalization, and drive conversions. One such transformative approach is trigger marketing, a data-driven technique that leverages predefined events or customer behaviors to deliver...
Table des matières 1. L’IA et les agences digitales : où en est-on en 2025 ? 2. Comment l’IA redéfinit les business models des agences digitales 3. Les nouvelles offres impulsées par l’IA 4. Typologie des agences selon leur maturité IA 5. Projections à 3 ans (2028) : Comment les...
IA : La Révolution en Marche et la Transformation Globale des Entreprises
Depuis plusieurs années, l'intelligence artificielle (IA) s'impose comme un moteur de transformation incontournable, réécrivant les règles du marketing et de la gestion d'entreprise. Dans un monde où le digital se doit d'être omniprésent et l'innovation, constante, l'introduction de l'IA dans divers secteurs représente non seulement un changement de paradigme technologique,...
Artificial Intelligence in Insurance: Opportunities and Ethical Considerations
Artificial Intelligence (AI) is revolutionizing the insurance industry, driving significant advancements in operational efficiency, customer experience, and decision-making processes. From underwriting to claims processing, AI-powered tools are enabling insurers to analyze vast datasets, identify patterns, and make faster, more accurate decisions. For instance, AI models can streamline underwriting by assessing...
